Old men joke that if you plant a stick in Kakheti, it will also grow. This joke very vividly depicts Kakheti region, which is historically considered to be worthily the most fruitful and ecologically safe in overall Georgia. The beauty and power of Kakheti is mesmerizing and the choice to place our rose flower plantations there definitely was not occasional. The treasures of blessed Kakheti are infinite and rose production revived by Pirose became its finest contribution. We have grown up here, we are proud of our land and struggle every day to make it even better. Our rose project of a lifetime is its accomplished evidence. If you stop for a while and look how a sunset light shone on the rose fields, you will see the eternity. Breathe in the roses aroma at the first light of a day. Exactly here, exactly in Kakheti we become full with energy of roses and faith. And first of all this is the energy of love and inspiration. It imbues insomuch that we eager to share it. The more you share, the more you get. This is the unbreakable rule of “give and take” balance in the universe. And this is exactly what Kakheti teaches us – we put our heart and soul and all the efforts are fully reimbursed with its amazing roses of love.
In the days of old in 1897, Bulgarian plant scientist Kushlev, discovering Kakheti, was absolutely amazed with the beauty and climate of this region. Based on many years of personal involvement into the rose oil production, he has prepared a special report on rose as industrial crop in Georgia. He has thoroughly described the potential of rose essential oil production in Georgia. In his perception, planting oil-bearing roses could be also launched in Georgia, taking into consideration its ideal climate conditions. His Georgian colleagues shared his opinion and initiative and this report was forwarded to the government of Georgia for further consideration.
The first young plants of roses were brought from Bulgaria the year after. Notwithstanding the cold winter, the roses have taken their roots and bloomed very well. During the second harvest, there was produced the very first batch of rose essential oil. Rose essential oil, produced in Kakheti has successfully passed all laboratory tests, having demonstrated the required quality standards. Afterwards, this rose oil was represented at the international exhibition in Paris and was awarded with the Gold Medal, having won Bulgaria, Turkey and others.
This is how Georgian rose oil production started and gave the impetus to development for other essential oil-bearing crops in Georgian region in overall. There was planted more than 1500 hectares with oil-bearing roses and Georgia also had other 17 oil-bearing crops planted. As the result of this development, the IV World Essential Oils Congress was held in Georgia, Kakheti. This event became the biggest recognition of Georgia as the new location for rose essential oil production.
